Keywords
Cohorts, Destination Tourism, Image, Millennial Generation, Movies
Abstract
This study examines the degree to which the leisure activity of "going to a movie film" influences an individual's image formation process, and therefore desire to visit the portrayed tourist destination. The results of this single case study are twofold. First, demographic differences occur between pretest and posttest measures of destination attributes as the result of exposure to a destination specific movie, and second, the desire to visit the film locations as expressed in the movie significantly vary by gender, age, and ethnicity.
Publication Date
2-1-2008
Original Citation
Hahm, J. Upchurch, R. Wang, Y. C. (2008). Millennial Students, Movies and Tourism. Tourism Analysis, 13(2), 189-205.
DOI
10.3727/108354208785664229
Number of Pages
189-205
Document Type
Paper
Language
English
Source Title
Tourism Analysis
Volume
13
Issue
2
Copyright Status
Publisher retained
Publication Version
Publisher's version
Copyright Date
2008
College
Rosen College of Hospitality Management
Location
Rosen College of Hospitality Management
STARS Citation
Hahm, Jeeyeon; Upchurch, Randall; and Wang, Youcheng, "Millennial Students, Movies and Tourism" (2008). Rosen Faculty Scholarship and Creative Works. 407.
https://stars.library.ucf.edu/rosenscholar/407