Keywords

e-commerce, marketing expenses, economies of scale, financial performance, hotel performance

Abstract

The heavily fragmented hotel industry, embracing the changes in their guests’ use of electronic devices, has spent considerable resources to incorporate electronic commerce (e-commerce) practices. The extant literature offers inconclusive findings with regard to the effect of e-commerce on firm performance, especially when firm size is considered. Given the high fragmentation of size in the hotel industry, understanding its role in the deployment of e-commerce could result in substantial benefits for both hotel firms and consumers. Using the financial performance of 689 observations of over 110 hotels during 2007 to 2012, this study finds that e-commerce expenses positively impact firm performance, and that firm size moderates the relationship between e-commerce expenses and firm performance.

Publication Date

9-4-2015

Original Citation

DeFranco, Agnes L.; Morosan, Cristian; Hua, Nan. (2015). "Moderating the Impact of e-Commerce Expenses on Financial Performance in US Upper Upscale Hotels: The Role of Property Size," Tourism Economics Fast Track, DOI 10.5367/te.2015.0510.

DOI

10.5367/te.2015.0510

Document Type

Paper

Language

English

Source Title

Tourism Economics

Publication Version

Publisher's version

College

Rosen College of Hospitality Management

Location

Rosen College of Hospitality Management

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