Fear appeals and health communication : the effects of threat and efficacy on intentions to modify behavior
Fear, Persuasion (Psychology), Social influence
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Regan, Nicole Marsh, "Fear appeals and health communication : the effects of threat and efficacy on intentions to modify behavior" (2001). Retrospective Theses and Dissertations. 1328.