Effects of Monroe's motivated sequence on attitude change and ratings of message comprehensibility
Attitude change, Persuasion (Psychology), Persuasion (Rhetoric)
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Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Micciche, Tracy Lyn, "Effects of Monroe's motivated sequence on attitude change and ratings of message comprehensibility" (1999). Retrospective Theses and Dissertations. 2191.