An analysis of human recall of negativity in product and political advertising
Jablonski, Patrick M.
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Arts and Sciences -- Dissertations, Academic; Dissertations, Academic -- Arts and Sciences
Gomen, Kristi Karst, "An analysis of human recall of negativity in product and political advertising" (1997). Retrospective Theses and Dissertations. 2671.