A study to develop a profile and to identify like characteristics shared by registered nurse members of Florida nurses association
Membership continues to be the key to the success of all association efforts and activities. In an association, the members are the foundation of the association and the reason for its existence. The more members an association has the more financial resources it will have. Membership is also the source from which an association draws its strength. Florida Nurses Association (FNA) is committed to building new sources of revenue by better promoting membership, meetings, publications and other products and services. FNA realizes their goals must extend beyond just keeping members happy. To hold members, recruit new members, and provide a higher level of services, FNA understands they must adopt more aggressive, sophisticated marketing efforts. By developing a profile and grouping individuals into market segments, a degree of homogeneity is attained, making it possible to tailor optimal marketing strategies to each segment. This new marketing orientation has a customer-driven focus, with its objective being to analyze markets, find a niche and develop on that position. Demographic and psychographic data was gathered from responses to the mailed-out questionnaire. Frequencies were evaluated by the Statistical Analysis System. The observations of this research have resulted in a profile of the 'typical' nurse member and additional marketable segments of Florida Nurses Association.
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Bergner, John F.
Master of Science (M.S.)
College of Health and Professional Studies
Length of Campus-only Access
Masters Thesis (Open Access)
Dissertations, Academic -- Health and Professional Studies; Health and Professional Studies -- Dissertations, Academic
Paulson, Joni King, "A study to develop a profile and to identify like characteristics shared by registered nurse members of Florida nurses association" (1990). Retrospective Theses and Dissertations. 4060.