Assertiveness (Psychology), Sex role, Women -- Attitudes
The present investigation examined male reactions to female assertion as a function of attitudes toward women and situational context. Male college students observed videotapes of a female model behaving passively and assertively in each of two situations. Subjects completed an adjective rating scale of the model's behavior after each videotaped scenario. The Attitudes Toward Women Scale was completed by each subject, as well, and served to classify subjects as either liberal or traditional. Results indicated that the female model was given lower ratings of likeability in the assertive conditions than passive conditions, but was given higher ratings on ability/achievement measures in the assertive conditions than passive conditions. Significant effects for situation occurred, particularly in the typing situation scenarios where assertive female behavior is traditionally viewed as appropriate. Traditional makes rated the female model as more likeable and competent than liberal makes in the passive style of behavior, while liberal males rated the female model as more likeable and competent than traditional males in the assertive style of behavior.
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Fisher, Randy D.
Master of Science (M.S.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Mesing, Linda., "Situational and Sex Role Determinants of Male Reactions to Female Assertion" (1985). Retrospective Theses and Dissertations. 4740.