The process of persuasion has been written about and studied in abundance since the times of Plato and Aristotle. However, comparatively little research has been done on resistance to persuasion. In fact, to this day, only two series of systematic studies on resistance to persuasion have been reported. The present study will be a logical extension of that research.
Early efforts to study resistance to persuasion focused on the effects of one-sided and two-sided communications. One-sided communications present arguments for a given point of view, without any mention of arguments for the opposing point of view or attempted refutation of them. Two-sided communications present arguments for a given point of view, then go on to enumerate and at least partially refute arguments for the opposing point of view (Insko, 1962).
Master of Arts (M.A.)
College of Arts and Sciences
Length of Campus-only Access
Masters Thesis (Open Access)
Jeye, Peter A., "The Effects of Threat to One's Belief on Stimulus of Belief Supporting Arguments" (1982). Retrospective Theses and Dissertations. 638.