Title

The Effect Of The Wife'S Working Status On Familial Dominance Structure

Abstract

This study examines the effect of the working wife on the distribution of control in the family for specific product decisions. Results lend general support for the proposition that whether a wife is working or not affects her position in the control decision structure in the family. However, the presence of children in the family and the reason for working had no effect on this distribution of control. A new methodological approach to assessing "power" in the family is utilized. © 1980 Academy of Marketing Science.

Publication Date

12-1-1980

Publication Title

Journal of the Academy of Marketing Science

Volume

8

Issue

1-2

Number of Pages

73-82

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/BF02721974

Socpus ID

51649166755 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/51649166755

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