Title
Market Identification Of A New Theme Park: An Example From Central Florida
Abstract
Using the concept of a horse-oriented theme park for Central Florida, this exploratory study used questionnaires to identify potential markets and predict the likelihood that tourists would visit the park A stepwise multiple regression revealed 10 predictor variables regarding respondents' likelihood of visiting the park. The study suggests that the process of identifying a new theme park market should consider internal variables pertinent to the particular park rather than external variables relating to travel behavior or demo graphics. © 1988, Sage Publications. All rights reserved.
Publication Date
1-1-1988
Publication Title
Journal of Travel Research
Volume
26
Issue
4
Number of Pages
7-11
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1177/004728758802600402
Copyright Status
Unknown
Socpus ID
0024156540 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/0024156540
STARS Citation
Milman, Ady, "Market Identification Of A New Theme Park: An Example From Central Florida" (1988). Scopus Export 1980s. 246.
https://stars.library.ucf.edu/scopus1980/246