Title

Market Identification Of A New Theme Park: An Example From Central Florida

Abstract

Using the concept of a horse-oriented theme park for Central Florida, this exploratory study used questionnaires to identify potential markets and predict the likelihood that tourists would visit the park A stepwise multiple regression revealed 10 predictor variables regarding respondents' likelihood of visiting the park. The study suggests that the process of identifying a new theme park market should consider internal variables pertinent to the particular park rather than external variables relating to travel behavior or demo graphics. © 1988, Sage Publications. All rights reserved.

Publication Date

1-1-1988

Publication Title

Journal of Travel Research

Volume

26

Issue

4

Number of Pages

7-11

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/004728758802600402

Socpus ID

0024156540 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0024156540

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