Title
Identifying The Energy Conscious Consumer: The Case Of The Opinion Leader
Abstract
The present study was undertaken to identify a demographic and psychographic profile of opinion leaders in an energy related context. The study found significant differences across opinion leadership groupings on the variables of interest. © 1983 Academy of Marketing Science.
Publication Date
12-1-1983
Publication Title
Journal of the Academy of Marketing Science
Volume
11
Issue
1-2
Number of Pages
169-190
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1007/BF02721869
Copyright Status
Unknown
Socpus ID
51249186983 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/51249186983
STARS Citation
Davis, Duane L. and Nosari, E. Joe, "Identifying The Energy Conscious Consumer: The Case Of The Opinion Leader" (1983). Scopus Export 1980s. 55.
https://stars.library.ucf.edu/scopus1980/55