Title

Searching For Excellence In Marketing Education: The Relationship Between Service Quality And Three Outcome Variables

Abstract

This study examines the influence of perceived service quality of the M.B.A. programs of two institutions on the recommendation, donation, and identification behaviors of graduate students and current alumni. Research and educational implications for the development of more effective marketing graduate business programs are explored. © 1991, Sage Publications. All rights reserved.

Publication Date

1-1-1991

Publication Title

Journal of Marketing Education

Volume

13

Issue

1

Number of Pages

47-55

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/027347539101300106

Socpus ID

84970133326 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84970133326

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