Title

A Multi-Variate Approach Towards Marketing Decisions In The Convention Segment

Keywords

hotel selection multiple discriminant analysis convention segment selection attributes

Abstract

The researchers performed an exit study of air travelers in New Orleans. The purpose of the study was to determine the most important type of advertising medium used by the travelers in selecting a hotel. Multiple discriminant analysis was used to identify discriminant variables and to provide a two-dimensional graph. The researchers applied the findings to a marketing model for the convention segment. This paper discusses the differences in using advertising for hotel selection between markets segments: particularly the convention segment. © 1991.

Publication Date

1-1-1991

Publication Title

International Journal of Hospitality Management

Volume

10

Issue

2

Number of Pages

147-155

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/0278-4319(91)90037-I

Socpus ID

0010072018 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0010072018

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