Title

Impression formation as a function of male baldness

Abstract

A computer-morphing procedure was used to produce a "full cranial hair" photograph for comparisons of perceptions by 96 undergraduates of a photograph of a naturally bald 30-yr.-old man on 13 dependent measures derived from 30 semantic differential scales. Analysis showed the full-hair condition was rated significantly more dominant, dynamic, and masculine than the bald condition. While the model was also perceived as younger in the full-hair condition, there was no difference in mean ratings of attractiveness between photographs.

Publication Date

1-1-1998

Publication Title

Perceptual and Motor Skills

Volume

86

Issue

1

Number of Pages

347-350

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.2466/pms.1998.86.1.347

Socpus ID

0031991555 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0031991555

This document is currently not available here.

Share

COinS