Title

An Empirical Taxonomy of Student Expectations of Marketing Internship Programs

Abstract

This study provides a new understanding of today's marketing student intern by formalizing an empirical taxonomy of student expectations of marketing internship programs. The results provide strong support for the existence of three distinct student segments, and recommendations are offered as to the application of this new knowledge for academic institutions and firms alike. © 1998 Sage Publications, Inc.

Publication Date

12-1-1998

Publication Title

Journal of Marketing Education

Volume

20

Issue

2

Number of Pages

94-102

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/027347539802000203

Socpus ID

0007146628 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0007146628

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