Title

The Effect Of The 1971 Advertising Ban On Behavior In The Cigarette Industry

Abstract

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event within a supply and demand framework, the empirical results show that advertising had an insignificant effect on demand during the pre- and post-1971 periods; however, advertising did stimulate competition in the industry prior to the 1971 ban. Copyright. © John Wiley & Sons, Ltd.

Publication Date

1-1-1999

Publication Title

Managerial and Decision Economics

Volume

20

Issue

6

Number of Pages

299-303

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1002/(SICI)1099-1468(199909)20:6<299::AID-MDE942>3.0.CO;2-8

Socpus ID

0042606288 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0042606288

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