Title

Segmenting Tourism In Rural Areas: The Case Of North And Central Portugal

Abstract

The primary purpose of this study was to segment and profile the needs of rural tourists so as to provide a better understanding of rural tourism in Portugal. A self-administered survey in four languages was obtained from 200 visitors in the study area. Four useful benefit segments were identified, and implications for market development are discussed. © 1999 Sage Publications, Inc.

Publication Date

1-1-1999

Publication Title

Journal of Travel Research

Volume

37

Issue

4

Number of Pages

353-363

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/004728759903700405

Socpus ID

0001625433 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0001625433

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