Title
Impact Of Color On Warnings Research
Abstract
Researchers have examined a variety of attributes that influence a warning's ability to communicate important product hazards. These attributes include font type, signal words, and the use of icons. One attribute that has been noticeably absent from the warnings literature is color. Therefore, the purpose of the present study was to determine the appropriateness of achromatic stimuli in product warning research. Thirty-three undergraduate students rated color and achromatic versions of twelve labels. These labels varied across four levels of product class and three levels of signal word. All labels were evaluated on six attributes: salience, readability, hazardousness, likelihood of injury, carefulness, and familiarly. A composite variable called 'perceived hazard' was formed from the averaged ratings of hazardousness, carefulness, and likelihood of injury.
Publication Date
12-1-1993
Publication Title
Proceedings of the Human Factors and Ergonomics Society
Volume
2
Number of Pages
940-944
Document Type
Article; Proceedings Paper
Identifier
scopus
Personal Identifier
scopus
Copyright Status
Unknown
Socpus ID
0027806486 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/0027806486
STARS Citation
Kline, Paul B.; Braun, Curt C.; and Peterson, Nancy, "Impact Of Color On Warnings Research" (1993). Scopus Export 1990s. 503.
https://stars.library.ucf.edu/scopus1990/503