Title

Impact Of Color On Warnings Research

Abstract

Researchers have examined a variety of attributes that influence a warning's ability to communicate important product hazards. These attributes include font type, signal words, and the use of icons. One attribute that has been noticeably absent from the warnings literature is color. Therefore, the purpose of the present study was to determine the appropriateness of achromatic stimuli in product warning research. Thirty-three undergraduate students rated color and achromatic versions of twelve labels. These labels varied across four levels of product class and three levels of signal word. All labels were evaluated on six attributes: salience, readability, hazardousness, likelihood of injury, carefulness, and familiarly. A composite variable called 'perceived hazard' was formed from the averaged ratings of hazardousness, carefulness, and likelihood of injury.

Publication Date

12-1-1993

Publication Title

Proceedings of the Human Factors and Ergonomics Society

Volume

2

Number of Pages

940-944

Document Type

Article; Proceedings Paper

Identifier

scopus

Personal Identifier

scopus

Socpus ID

0027806486 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0027806486

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