Title

Using Coupon Incentives In Recycling Aluminum: A Market Approach To Energy Conservation Policy

Abstract

A field experiment was conducted on a stratified sample of 354 recyclers and nonrecyclers to test the effects of coupon incentives on consumers' intentions and behavior in recycling aluminum. Results indicate that modest coupon incentives positively influenced recyclers' behavior, but did not influence nonrecyclers. Over the range of incentives tested, evidence suggests that increased recycling frequency is directly related to the coupon value. Implications for incorporating coupon promotional programs into the development of energy conservation policy, and areas for future research are discussed. Copyright © 1993, Wiley Blackwell. All rights reserved

Publication Date

1-1-1993

Publication Title

Journal of Consumer Affairs

Volume

27

Issue

2

Number of Pages

300-318

Document Type

Article

Identifier

scopus

Personal Identifier

scopus

DOI Link

https://doi.org/10.1111/j.1745-6606.1993.tb00750.x

Socpus ID

85010543397 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85010543397

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