Title

Tracking The Evolution Of The Services Marketing Literature

Abstract

The authors offer their personal interpretations as participant-observers together with a data-based analysis of the evolution of the services marketing literature. Bibliographic analysis of more than 1000 English-language, general services marketing publications spanning four decades provides the empirical base for the paper. Using an evolutionary metaphor as the framework, the authors trace the literature through three stages: Crawling Out (1953-79); Scurrying About (1980-85); and Walking Erect (1986-present). The discussion of the three stages shows how the literature has evolved from the early services-marketing-is-different debate to the maturation of specific topics (e.g., service quality, service encounters) and the legitimization of the services marketing literature by major marketing journals. A classification and summary of the publishing outlets where the literature has appeared is presented. The article closes with discussion and speculation on the future of the services marketing literature. © 1993.

Publication Date

1-1-1993

Publication Title

Journal of Retailing

Volume

69

Issue

1

Number of Pages

61-103

Document Type

Article

Identifier

scopus

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/S0022-4359(05)80004-1

Socpus ID

58149207463 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/58149207463

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