Title

Assessing The Effects Of Donor Knowledge And Perceived Risk On Intentions To Donate Blood

Abstract

The need for blood is an important concern to society as a whole. However, many fears associated with the blood donation process inhibit donors from giving. The authors employ structural equations methodology to assess the effects of donor knowledge and perceived risk on the intentions of 430 active and inactive donors to give blood. Results suggest that donor knowledge increases the perceived risk of donating blood and that perceived risk decreases the frequency that donors intend to give. Research and managerial implications for developing marketing strategies to retain existing blood donor pools are discussed.

Publication Date

1-1-1993

Publication Title

Journal of Health Care Marketing

Volume

13

Issue

3

Number of Pages

26-33

Document Type

Article

Identifier

scopus

Personal Identifier

scopus

Socpus ID

0027439102 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0027439102

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