Title
Protecting Radio Call Letters And Slogans As Trademarks
Abstract
In 7983 the FCC ended its supervision of call letter disputes, and two years later the Patent and Trademark Office gave broadcasters the right to protect their call letters. Since then, several radio stations have gone to court, claiming trademark infringement by competing stations on call letters, slogans, and dial positions. Whether stations prevail depends on such factors as type of mark, content of the call sign or slogan, audience recognition of competing calls or slogans, similarity of audience and format, and extent to which similar call signs or slogans may confuse the public. © 1992, Taylor & Francis Group, LLC. All rights reserved.
Publication Date
6-1-1992
Publication Title
Journal of Broadcasting & Electronic Media
Volume
36
Issue
3
Number of Pages
267-277
Document Type
Article
Identifier
scopus
Personal Identifier
scopus
DOI Link
https://doi.org/10.1080/08838159209364176
Copyright Status
Unknown
Socpus ID
84948507172 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84948507172
STARS Citation
Meeske, Milan D. and Maunez-Cuadra, José, "Protecting Radio Call Letters And Slogans As Trademarks" (1992). Scopus Export 1990s. 929.
https://stars.library.ucf.edu/scopus1990/929