Title

Protecting Radio Call Letters And Slogans As Trademarks

Abstract

In 7983 the FCC ended its supervision of call letter disputes, and two years later the Patent and Trademark Office gave broadcasters the right to protect their call letters. Since then, several radio stations have gone to court, claiming trademark infringement by competing stations on call letters, slogans, and dial positions. Whether stations prevail depends on such factors as type of mark, content of the call sign or slogan, audience recognition of competing calls or slogans, similarity of audience and format, and extent to which similar call signs or slogans may confuse the public. © 1992, Taylor & Francis Group, LLC. All rights reserved.

Publication Date

6-1-1992

Publication Title

Journal of Broadcasting & Electronic Media

Volume

36

Issue

3

Number of Pages

267-277

Document Type

Article

Identifier

scopus

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08838159209364176

Socpus ID

84948507172 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84948507172

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