Title
Observational Data Collection Methods For Services Marketing: An Overview
Abstract
Applications of observational data collection methods to services marketing research are explored. Three key dimensions that distinguish the various forms of observational methods are presented. General applications of observational research to services marketing phenomena are posited. Specific applications of observational research to services quality are suggested. Issues concerning the implementation of direct human observation are considered. © 1992 Academy of Marketing Science.
Publication Date
6-1-1992
Publication Title
Journal of the Academy of Marketing Science
Volume
20
Issue
3
Number of Pages
217-224
Document Type
Article
Identifier
scopus
Personal Identifier
scopus
DOI Link
https://doi.org/10.1007/BF02723408
Copyright Status
Unknown
Socpus ID
51249165793 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/51249165793
STARS Citation
Grove, Stephen J. and Fisk, Raymond P., "Observational Data Collection Methods For Services Marketing: An Overview" (1992). Scopus Export 1990s. 930.
https://stars.library.ucf.edu/scopus1990/930