Title

"You Will": Technology, Magic, And The Cultural Contexts Of Technical Communication

Abstract

Technology is commonly described in magical terms, not only in advertising but also in journalism and technical communication. This article provides some background on the use of magical language in technical contexts, gives examples of magical discourse in technology advertisements and newsmagazine articles, and proposes a technical communication pedagogy of media analysis. The proposed pedagogy involves students in conducting diagnostic critiques of media texts and affords them the opportunity to examine critically their own unwitting use of magical language in technical discourse.

Publication Date

1-1-2000

Publication Title

Journal of Business and Technical Communication

Volume

14

Issue

3

Number of Pages

289-314

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/105065190001400303

Socpus ID

1542427882 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/1542427882

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