Title

Marketing Philosophies. Evidence From Turkey

Keywords

developing countries; marketing; philosophies; Turkey

Abstract

This paper provides empirical evidence of the application of various marketing management philosophies by tourism organizations in Turkey. Those studied had the greatest tendency toward product-oriented marketing and the least orientation toward societal marketing. The findings reveal that competency, availability of financial resources, and characteristics of the country's business environment influence the application of marketing management philosophies in organizations. A deeper analysis of the internal and external environments is thus essential to understanding the challenges in following more customer-oriented and societal considerations at a destination. This paper discusses whether marketing practices developed in Western countries can be applied in a developing country and why organizations in such countries may fail to practice these marketing practices. © 2007 Elsevier Ltd. All rights reserved.

Publication Date

1-1-2008

Publication Title

Annals of Tourism Research

Volume

35

Issue

1

Number of Pages

127-147

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/j.annals.2007.07.003

Socpus ID

38549148753 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/38549148753

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