Title

Effects Of Charismatic Content And Delivery On Follower Task Performance: The Moderating Role Of Task Charisma Conduciveness

Keywords

Charisma conduciveness; Charismatic leadership; Content; Delivery; Task performance

Abstract

The current study examined the moderating effect of task type on the effectiveness of charismatic leadership. Using a laboratory study, the content (visionary, nonvisionary) and delivery (expressive, unexpressive) of a leadership speech were manipulated, along with the charisma conduciveness of performance tasks. Based on the propositions asserted by Shamir and Howell, the authors suggest that charisma-conducive tasks are low in analyzability (more complex) and require greater levels of initiative and creativity. In addition, the authors expected that the effects of charismatic leadership on task performance should be more pronounced in terms of quality than quantity of performance. As expected, visionary content and expressive delivery resulted in higher attributions of charismatic leadership. In addition, visionary content led to better quality of performance on more charisma-conducive tasks. © 2008 Sage Publications.

Publication Date

2-1-2008

Publication Title

Group and Organization Management

Volume

33

Issue

1

Number of Pages

77-106

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1059601106291072

Socpus ID

37649024055 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/37649024055

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