Title

Prototyping Processes That Affect Organizational Creativity

Abstract

This chapter explores the role that prototyping processes play in the development of creative work proposals. I begin by presenting a process approach to understanding creativity that emphasizes the importance of individual and collective thought experiments as a means of generating novel proposals and assessing their potential value. I then describe how prototypes serve as a visualization media capable of promoting the quality and quantity of thought experiment trials. Specifically, designing and sharing prototypes is a visualization strategy that can promote analogical reasoning and effectuation, and serve as a repository where knowledge from diverse contributors can be integrated into creative solutions. I conclude by speculating how differences in prototyping media characteristics may affect organizational creativity.

Publication Date

1-1-2008

Publication Title

The Routledge Companion to Creativity

Number of Pages

317-326

Document Type

Article; Book Chapter

Personal Identifier

scopus

DOI Link

https://doi.org/10.4324/9780203888841-34

Socpus ID

85069007703 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85069007703

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