Title

Masculine Hegemonie Hoops: An Analysis Of Media Coverage Of March Madness

Abstract

This study examined print-media portrayals of women's and men's basketball teams, players, and coaches during the 2006 NCAA Division 1 tournaments. Drawing principally from Gramsci's hegemony theory and Connell's theory of gender power relations, we analyzed article narratives published over a 26-day period during spring 2006 in four major media outlets: newspapers, The New York 'Times and USA Today, and online sport publications, ESPN Internet and CBS SportsLine. A total of 508 articles were coded and analyzed for dominant themes. Six primary themes emerged from the data. Although the data revealed shifts in media representations of gender relations, overall these themes mostly supported Connell's theory about the gender order. © 2008 Human Kinetics, Inc.

Publication Date

1-1-2008

Publication Title

Sociology of Sport Journal

Volume

25

Issue

2

Number of Pages

223-242

Document Type

Review

Personal Identifier

scopus

DOI Link

https://doi.org/10.1123/ssj.25.2.223

Socpus ID

53349143412 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/53349143412

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