Title

Civic Engagement As Risk Management And Public Relations: What The Pharmaceutical Industry Can Teach Us About Service-Learning

Abstract

The pharmaceutical industry's corporate responsibility reports illustrate how the liberal rhetoric of civic engagement can be reappropriated to serve the market-driven aims of risk management and public relations. Tracing the ideologic linkage of corporate responsibility and service-learning versions of civic engagement, and contextualizing postsecondary service-learning along a larger neoliberal trajectory, should prompt us to reconsider basic questions about the means and ends of our institutional and pedagogical work. Copyright © 2009 by the National Council of Teachers of English.

Publication Date

12-1-2009

Publication Title

College Composition and Communication

Volume

61

Issue

2

Number of Pages

343-366

Document Type

Article

Personal Identifier

scopus

Socpus ID

77952464378 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/77952464378

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