Title
Evaluating The Guest Experience At Theme Parks: An Empirical Investigation Of Key Attributes
Keywords
Attributes; Evaluation; Guest experience; Theme parks
Abstract
The study identified and documented a consumer-oriented attribute inventory for evaluating theme parks. Data were collected from 608 Central Florida residents, domestic and international tourists who identified and ranked the level of importance of 41 attributes and park characteristics when visiting a typical theme park. Further analysis of the data using factor analysis identified seven key constructs that summarised important areas of concern when consumers evaluate theme parks. The majority of these factors were related to guest experiences such as (i) entertainment variety and quality; (ii) courtesy, cleanliness, safety and security; (iii) food variety and value for money; (iv) quality of theming and design; (v) availability and variety of family-oriented activities; (vi) quality and variety of rides and attractions; and (vii) pricing and value for money. Implications for theme park owners, operators and marketing executives were discussed in light of the increasing demand for distinctive guest experiences while visiting theme parks. Copyright © 2008 John Wiley & Sons, Ltd.
Publication Date
11-11-2009
Publication Title
International Journal of Tourism Research
Volume
11
Issue
4
Number of Pages
373-387
Document Type
Article
Personal Identifier
scopus
DOI Link
https://doi.org/10.1002/jtr.710
Copyright Status
Unknown
Socpus ID
70350778531 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/70350778531
STARS Citation
Milman, Ady, "Evaluating The Guest Experience At Theme Parks: An Empirical Investigation Of Key Attributes" (2009). Scopus Export 2000s. 11140.
https://stars.library.ucf.edu/scopus2000/11140