Title
Early Journalists And The Evolution Of Publicists' Stunts: From Circus Ballyhoo To Professionalism
Abstract
This study examines early journalists and public relations publicity practices through an historical analysis of 150 autobiographies, 100 biographies, and 250 magazine articles written by and about newspaper reporters and editors in the United States from about 1800-1940. The results trace seven factors associated with the emergence and evolution of publicists' stunts from the perspective of early US journalists. The findings provide insight into the development of professionalism in the public relations field, enhance understanding of the complex journalist-PR practitioner relationship, and offer a foundation for future inquiry.
Publication Date
10-9-2009
Publication Title
Journal of Interdisciplinary and Multidisciplinary Research
Volume
3
Issue
1
Number of Pages
1-16
Document Type
Article
Personal Identifier
scopus
Copyright Status
Unknown
Socpus ID
70349647017 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/70349647017
STARS Citation
DeLorme, Denise E. and Fedler, Fred, "Early Journalists And The Evolution Of Publicists' Stunts: From Circus Ballyhoo To Professionalism" (2009). Scopus Export 2000s. 11202.
https://stars.library.ucf.edu/scopus2000/11202