Title
Brand Origin Or Product Origin? The Effects Of Country Of Origin Fit On Brand Evaluation
Publication Date
12-1-2009
Publication Title
Advances in Consumer Research
Volume
36
Number of Pages
1013-1014
Document Type
Article; Proceedings Paper
Personal Identifier
scopus
Copyright Status
Unknown
Socpus ID
80052836314 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/80052836314
STARS Citation
Lee, Sangwon; Johnson, Zachary; and He, Xin, "Brand Origin Or Product Origin? The Effects Of Country Of Origin Fit On Brand Evaluation" (2009). Scopus Export 2000s. 11346.
https://stars.library.ucf.edu/scopus2000/11346
COinS