Title

Capturing The Economic Model Of The Entrepreneur: The Different Paths To Venture Profitability

Abstract

An economic model provides a consistent logic for earning profits within a venture. In this research, a four-component framework is developed and tested for capturing the entrepreneur's economic model. The proposed framework argues for integrating these four elements in a logical and consistent manner. Certain combinations of these elements can lead to highly successful ventures while others should result in more marginal firms. To test the framework, a cross-sectional survey of independent retail establishments was undertaken. Using cluster analysis techniques, five dominant economic models were identified among these ventures. Evidence of performance differences, depending on the type of model, was produced. Theoretical and managerial implications are drawn.

Publication Date

7-1-2009

Publication Title

Journal of Small Business and Entrepreneurship

Volume

22

Issue

3

Number of Pages

285-309

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08276331.2009.10593457

Socpus ID

84866858990 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84866858990

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