Title

Espn-The Women'S Sports Network? A Content Analysis Of Internet Coverage Of March Madness

Abstract

The primary purpose of this exploratory study was to determine if gender- specific descriptors regularly found in television and newspaper sport coverage were present in two popular online sites from the emerging medium of Internet sport journalism. Descriptors given to players and coaches during the 2006 NCAA Division I women's and men's basketball tournaments by ESPN Internet and CBS Sports Line were examined. Results contradicted gender-specific descriptors found in previous studies on sport media coverage that scholars have argued help uphold hegemonic masculinity in sport. © 2009 Broadcast Education Association.

Publication Date

7-1-2009

Publication Title

Journal of Broadcasting and Electronic Media

Volume

53

Issue

3

Number of Pages

477-495

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/08838150903102519

Socpus ID

70349599369 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/70349599369

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