Title

Rural Tourism In Israel: Service Quality And Orientation

Keywords

Israel; Rural tourism; Service quality

Abstract

Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B and B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.

Publication Date

1-1-2000

Publication Title

Tourism Management

Volume

21

Issue

5

Number of Pages

451-459

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1016/S0261-5177(99)00099-0

Socpus ID

0034082681 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0034082681

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