Rural Tourism In Israel: Service Quality And Orientation
Israel; Rural tourism; Service quality
Rural tourism in Israel is a growing trend, augmented by declining agricultural income. The concept of service quality and service orientation in rural tourism establishments (B and B's) in Israel is investigated. Utilizing Gronroos's model of perceived service quality, an exploratory empirical study of 206 guests and 23 entrepreneurs revealed gaps between expected and experienced service dimensions. Based on these findings, management and marketing implications for service quality improvements are discussed along with the acute need for appropriate training. (C) 2000 Elsevier Science Ltd. All rights reserved.
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Reichel, Arie; Lowengart, Oded; and Milman, Ady, "Rural Tourism In Israel: Service Quality And Orientation" (2000). Scopus Export 2000s. 1187.