Title

Online Travel Purchase Behavior Of Generational Cohorts: A Longitudinal Study

Keywords

Baby boomers; Cohort analysis and e-commerce; Online travel purchase behavior

Abstract

Little is known about the evolutionary purchase behaviors of genera¬tional cohorts when it comes to online travel purchase behavior. In this study, change in online travel purchase behavior between early 2000 and late 2004 was examined to distinguish changes among generational cohorts. While significant increases in travel purchase behavior were found between the two time periods as a whole, baby boomers reported the greatest aggregate increases in the likelihood of travel purchase behavior compared to Generation Xers and the seniors segment. The study used a synthesis of literature across the areas of technology adoption theory, e-commerce and sociology. Theoretical and practical implications are discussed. © Taylor & Francis Group, LLC.

Publication Date

1-1-2009

Publication Title

Journal of Hospitality and Leisure Marketing

Volume

18

Issue

4

Number of Pages

406-420

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/19368620902799627

Socpus ID

85010520711 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/85010520711

This document is currently not available here.

Share

COinS