Title

Perceptions Of Service Attributes In A Religious Theme Site: An Importance–Satisfaction Analysis

Keywords

Importance–performance analysis; Not-for-profit; Religious tourism; Satisfaction

Abstract

A growing number of commercial corporations have chosen to open visitor centers or company museums. This trend has not bypassed the religious not-for-profit sector. This study uses past literature, input from management, and importance–performance analysis (IPA) to investigate the visitor experience for a religious theme site in Orlando, Florida. A total of 176 visitor surveys collected in two phases were used to conduct the IPA for the 18 attributes identified. The data analysis revealed three attributes for management concentration, including spiritual activities, something for everyone, and inspirational experience. The remaining attributes were placed into areas of low priority, areas indicating a good job, and areas indicating possible overkill. The results of IPA considered along with the current challenges of management can provide useful insight into the decision-making of management. For the research stream related to the unique context of contrived themed religious visitor sites, this research provides additional support for the behavior of the traveler by identifying and measuring attributes of importance and the associated satisfaction with those attributes. By combining these results with future work, additional support for the testing of sound models of mixed visitor behavior applied to religious theme sites can be offered. © 2009 Taylor & Francis Group, LLC.

Publication Date

1-1-2009

Publication Title

Journal of Heritage Tourism

Volume

4

Issue

3

Number of Pages

227-243

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/17438730902822939

Socpus ID

84866261654 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84866261654

This document is currently not available here.

Share

COinS