Strategic Analysis Tools For High Tech Entrepreneurs


High Tech Entrepreneurship is characterized by high levels of technical, market and financial uncertainties, rapidly declining prices, collapsing markets and shortening product life cycles. Conventional strategic analysis tools are inadequate for effective analysis in developing high tech marketing strategy for start-ups. This paper reviews a portfolio of contemporary strategic analysis tools that have been used effectively in developing high tech marketing strategies and case analyses. These include the Boston Consulting Group's (BCG) Portfolio Matrix, The Technology Adoption Life Cycle, The Whole Product Concept, and Disruptive Technologies Mapping. Some of these tools have been effective in alleviating the Engineering - Marketing interface issues in high tech start-up companies. The implicit relationships between these tools are also explored.

Publication Date


Publication Title

ASEE Annual Conference Proceedings

Number of Pages


Document Type

Article; Proceedings Paper

Personal Identifier


Socpus ID

8744304849 (Scopus)

Source API URL


This document is currently not available here.