Title
The Economics Of The Advertising Industry
Publication Date
10-31-2003
Publication Title
Media Economics: Theory and Practice: Third Edition
Number of Pages
249-263
Document Type
Article; Book Chapter
Personal Identifier
scopus
DOI Link
https://doi.org/10.4324/9781410609687
Copyright Status
Unknown
Socpus ID
84917060678 (Scopus)
Source API URL
https://api.elsevier.com/content/abstract/scopus_id/84917060678
STARS Citation
Shaver, Mary Alice, "The Economics Of The Advertising Industry" (2003). Scopus Export 2000s. 1543.
https://stars.library.ucf.edu/scopus2000/1543
COinS