Title

A Case Study Of The Yield Management Conundrum: Usage Versus Competence

Keywords

revenue enhancement; upper-market properties; yield management; yield training

Abstract

This article compares usage versus perceived comfort in applying yield management principles as reported by those in charge of revenue enhancement within midsized, upper-market lodging operations located in the United States. This profile indicates that (a) the practice of yield management does have conceptual and practical links, and (b) there is a perceived difference between one's usage and comfort in applying various principles. © 2003 International Council on Hotel, Restaurant and Institutional Education.

Publication Date

1-1-2003

Publication Title

Journal of Hospitality and Tourism Research

Volume

27

Issue

1

Number of Pages

125-137

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/1096348002238885

Socpus ID

84898964994 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/84898964994

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