Title

Using The Baldrige Process To Market An Information Systems Technology Curriculum

Abstract

The use of Baldrige process to market an information systems technology curriculum is discussed. The proposed process is indeed a marketing strategies for curriculum implementation that develop the awareness, advantages, and value of students, incumbent workers, and employers utilizing the information technology program. The strategy involves leaving the campus and meeting potential program users. And also to develop a bachelor's program directly in conjunction with an associate degree that is focused on incumbent workers as a student population and IT employer input.

Publication Date

12-1-2002

Publication Title

ASEE Annual Conference Proceedings

Number of Pages

6343-6347

Document Type

Article; Proceedings Paper

Personal Identifier

scopus

Socpus ID

8744226852 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/8744226852

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