Title

Internal Marketing: The Prescription For Dialysis Center Success

Abstract

As the healthcare industry has witnessed and participated in dramatic environmental changes, it has become increasingly service oriented. This has necessitated a change in the standard marketing approach used by the dialysis center. This change includes continued support of the external marketing function along with a new, intensified focus on the internal marketing function in the organization's overall orientation. As the factors that go into external marketing have been analyzed and examined from many different angles, it is the internal marketing factors that are the focus here, since they have rarely been applied to the healthcare field.

Publication Date

10-1-2002

Publication Title

Dialysis and Transplantation

Volume

31

Issue

10

Number of Pages

703-710

Document Type

Review

Personal Identifier

scopus

Socpus ID

0036786310 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0036786310

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