Title

Identifying Small Business Exporting Opportunities Using A Shift-Share Analysis: An Assessment And Application

Keywords

Exporting; Opportunity analysis; Shift-share analysis; Small business; Small-medium-sized enterprise

Abstract

The assessment of international business opportunities usually begins with a screening process that involves gathering relevant information on each country and filtering out less desirable countries. The purpose of this paper is to discuss how the shift-share analysis can be applied to identify market potential and growth in a region and countries and how it can be set up easily on an electronic spreadsheet and used to identify the best market for a specific project. As an illustration of its application, the shift-share analysis was used to identify export op poitumties tor bakery equipment in the South American Market. © 2005 by The Haworth Press, Inc. All rights reserved.

Publication Date

12-1-2005

Publication Title

Journal of Global Marketing

Volume

19

Issue

1

Number of Pages

95-109

Document Type

Review

Personal Identifier

scopus

DOI Link

https://doi.org/10.1300/J042v19n01_06

Socpus ID

33645001110 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/33645001110

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