Title

Legitimacy, Public Relations, And Media Access: Proposing And Testing A Media Access Model

Keywords

Cloning; Legitimacy; Media access; Public relations; Stem cell

Abstract

This study examines how an organization's access to the media reflects two sets of influences - its public relations (PR) expertise and legitimacy. A context of stem cell and the cloning debate is used to test the relationships. Two surveys and a content analysis show that the legitimacy of sources perceived by journalists has an impact on the regularity and valence of those sources' media coverage, whereas the PR expertise of sources does not have an impact on any of the media access indicators. Public relations expertise, however, shows some impact on the legitimacy of sources as perceived by journalists, indicating that legitimacy operates as an intervening variable between PR expertise and media access of sources. © 2005 Sage Publications.

Publication Date

12-1-2005

Publication Title

Communication Research

Volume

32

Issue

6

Number of Pages

762-793

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1177/0093650205281081

Socpus ID

28744458978 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/28744458978

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