Title

The Effect Of Content And Demeanor On Reactions To Dominance Behavior

Abstract

Dominance behavior, the attempt to direct or control others through threat, has been shown to be a generally ineffective influence tactic and results in negative affective reactions and evaluations from others. However, the nonverbal expression of dominance can be distinguished from dominant message content, and the authors propose that the nonverbal component of dominance (demeanor) may more readily convey feelings of threat and result in stronger negative reactions than the verbal component (content). Participants rated statements that varied in terms of neutral or dominant content and whether they were presented with neutral or dominant demeanor. The results indicated that both dominant content and dominant demeanor resulted in negative affective reactions and lower evaluations of competence and leadership. Results further indicated that dominant expressive behavior contributed more to the observer's negative reactions than did dominant content. Copyright 2005 by the Educational Publishing Foundation.

Publication Date

3-1-2005

Publication Title

Group Dynamics

Volume

9

Issue

1

Number of Pages

3-14

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1037/1089-2699.9.1.3

Socpus ID

15444363603 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/15444363603

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