Title

The Television Text: Spectatorship, Ideology, And The Organization Of Consent

Abstract

The problem with popular polarizations in television reception research is that either quantitative or qualitative methodologies considered separately fails to render a complete understanding. Television viewing is both individual and collective. Thus this paper proposes an analytical framework synthesized from alternate approaches not conventionally petitioned in reception research, among them Gramsci's consent theory, which identifies a logical and justifiable space for both considerations, a means of accounting for the ebbs and flows of both individual and collective forces continuously at work in culture and in television reception.

Publication Date

1-1-2001

Publication Title

Critical Studies in Media Communication

Volume

18

Issue

4

Number of Pages

436-451

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1080/07393180128093

Socpus ID

0037933673 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/0037933673

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