Title

Gender Differences In Perceptions And Use Of Communication Technologies: A Diffusion Of Innovation Approach

Keywords

Diffusion of innovation; Emerging information technologies; Gender; Gender differences; Individual characteristics; Information technology adoption; Innovation adoption; Innovation characteristics; Perceptions of IT; User behavior

Abstract

Understanding the factors influencing users' adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented. Copyright © 2005, Idea Group Inc.

Publication Date

1-1-2005

Publication Title

Information Resources Management Journal

Volume

18

Issue

3

Number of Pages

13-31

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.4018/irmj.2005070102

Socpus ID

20744455205 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/20744455205

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