Title

A Comparison Of American And Indian Consumers Perceptions Of Electronic Commerce

Keywords

Diffusion of innovation theory; Electronic commerce; India; National culture; Survey; Technology adoption; United States

Abstract

Electronic commerce is often touted as a global phenomenon. However, most studies of e-commerce have focused on more developed countries. While it is important to understand e-commerce in the context of richer, more developed countries, it also impacts developing countries. Using diffusion of innovation theory, and literature on trustworthiness in e-commerce and dimensions of national culture as theoretical bases, this research investigates how consumers perceive e-commerce differently in India and the United States. Results indicate that Indian and American consumers perceive the relative advantage, ease of use, compatibility, and the demonstrability of results of e-commerce differently. Post hoc analyses reveal there is an association between perceptions of e-commerce and use intentions. This result holds across nationalities, although the pattern of influence differs according to country. Copyright © 2005, Idea Group Inc.

Publication Date

1-1-2005

Publication Title

Information Resources Management Journal

Volume

18

Issue

2

Number of Pages

24-40

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.4018/irmj.2005040102

Socpus ID

15744399553 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/15744399553

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