Title

The Process Of Consumer Reactions To Possession Threats And Losses In A Natural Disaster

Keywords

Consumer behavior; Environment; Possession disposition; Qualitative methodology

Abstract

This paper examines involuntary possession disposition associated with a natural disaster. Results of a naturalistic investigation involving group and depth interviews with wildfire survivors are consistent with previous research proposing that disposition is a symbolic and meaningful process. Overall, these consumers' reactions to possession threats and losses appear to follow a sequence of stages. We also find this process to have some unique characteristics that distinguish it from other types of disposition. © 2005 Kluwer Academic Publishers.

Publication Date

12-1-2004

Publication Title

Marketing Letters

Volume

15

Issue

4

Number of Pages

185-199

Document Type

Article

Personal Identifier

scopus

DOI Link

https://doi.org/10.1007/s11002-005-0456-z

Socpus ID

17744393281 (Scopus)

Source API URL

https://api.elsevier.com/content/abstract/scopus_id/17744393281

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